Fieldwork · The report

Can customers actually find you?

Someone in your town needs what you sell and types it into Google. Someone else asks ChatGPT who's good. Either way, a name comes back. The report measures whether it's yours, and tells you what to fix first. $249, in 48 hours.

What it measuresA–F

A
Your Google profileWhether it exists, what it says, and whether the pin is in the town you actually sell in.
B
Reviews and ratingYour count and average next to the businesses beating you, and how many months of asking it takes to close the gap.
C
Map and local rankingWhere you land for the search a customer types, not the one you wish they typed.
D
AI answersWhether Google's AI Overview names you when someone asks who's good locally.
E
Your websiteThe signals search engines read: phone, city, structured data, speed, mobile.
F
A plan, in orderPrioritized actions with time estimates, and a one-page "start here" for the wall.

Read a sample report ↓ Ask us to run yours

The sample is a real report run on sample data. All 18 pages, nothing held back.

The rule the whole report runs onFig. 05

A findings page from the sample report: each signal with a status and a plain-English note. — Fig. 05Findings page, sample report.

When Google doesn't show us a number, the report says so.

It doesn't score you zero for something nobody saw.

Unreadable is printed as unreadable. A dash and the reason, never a zero dressed up as a finding.
Measured on the customer's search. "Absent" means we ran that exact query and you weren't there, and the appendix shows the query.

Every number in the report comes from a search run on the day, and the report prints the searches. If you want to check our work, you can.

After the reportAll prices →

Keep it, fix it yourself, or hand it to us.

The report is yours either way, and nothing in it requires hiring us to act on. If you'd rather it was done for you, Report + Fix-It is $749, and Ongoing re-measures every month at $299.